Privacy Policy

Last updated: 19 May 2026

At Ashcroft Nursing Home, we take your privacy seriously. This policy explains what personal information we collect when you contact us through this website, why we collect it, how we use and protect it, and the rights you have over your information. We’ve written it in plain English so it’s easy to follow — if anything is unclear, our team is always happy to help.

Who we are

This website is operated by Ashcroft Nursing Home, a residential and dementia care home in Cleckheaton, United Kingdom. Ashcroft Nursing Home is operated by Continuum Healthcare Limited and is registered with and regulated by the Care Quality Commission (CQC). For the purposes of UK data protection law, Continuum Healthcare Limited is the “data controller” of the personal information collected through this site.

What information we collect

When you fill in an enquiry form on this site — for example, to request a brochure, ask a question, or book a visit — we collect the details you choose to share with us. This typically includes:

Your full name
Your phone number
Your email address
Any message or context you choose to include in the enquiry
The type of enquiry you selected (for example, email enquiry, request a visit, or request a brochure)
Your preferences regarding marketing and newsletter communications

We may also collect limited technical information automatically when you visit this site — such as your device type, browser and approximate location — through cookies and similar technologies. See the “Cookies and website tracking” section below for details.

If your enquiry concerns the care needs of yourself or a loved one, you may choose to share health-related details. We treat this kind of “special category” data with extra care — it is only used to respond to your enquiry and is shared only with the team members who need it to help you.

How we use your information

We use the personal information you give us to:

Respond to your enquiry and arrange a visit, send a brochure, or answer your questions
Speak with you about the care needs of yourself or a loved one
Keep accurate records of our conversations with you and your family
Send our printed and digital brochures, including by post or email where you’ve asked us to
Send you news, updates and information about our home — but only if you have given us specific consent
Improve the way our website works through anonymised analytics
Meet our legal, regulatory and safeguarding obligations as a registered care provider

Lawful basis for processing

Under UK data protection law, we must have a valid “lawful basis” for processing your personal information. For most of our website activity, we rely on either your explicit consent (for example, when you tick the box agreeing to marketing communications) or our legitimate interests in responding to enquiries about our care services. Where the law requires us to keep certain records — such as for safeguarding or financial purposes — we rely on legal obligation.

How long we keep your information

We only keep your information for as long as we genuinely need it. Enquiry details submitted through this website are typically held for up to 30 days while we follow up with you. If you become a resident or your enquiry continues into more detailed care discussions, we may retain relevant records for longer to provide continuity of care and meet our regulatory record-keeping duties. After that period, your information is securely deleted or anonymised.

Who we share your information with

We do not sell, rent or trade your personal information. Inside Ashcroft Nursing Home, your details are only seen by the team members who need them to respond to your enquiry and support you. In limited circumstances, we may share information with carefully chosen third parties — always on a need-to-know basis and with appropriate safeguards in place:

IT and hosting providers who help us run this website and store data securely
Email and CRM providers who help us deliver our brochures and respond to enquiries
Regulators such as the Care Quality Commission (CQC), local authorities or safeguarding boards, where there is a legitimate need or legal duty
Professional advisers such as solicitors and accountants, where their advice involves your information
Healthcare professionals (with your consent or that of a relative with authority), where this is necessary to provide appropriate care

Marketing communications

We will only send you news, updates and information about our home, future offers and services if you have specifically ticked the box to opt in. You can change your mind at any time — just click the unsubscribe link at the bottom of any marketing email we send, or email us at info@ashcroftnursing.co.uk. Withdrawing your consent does not affect our ability to respond to enquiries about your or a loved one’s care.

Cookies and website tracking

Like most websites, we use a small number of cookies and similar technologies to help the site work properly and to understand how visitors use it. Strictly necessary cookies keep the website running smoothly. Analytics cookies help us see which pages are most useful so we can improve them — these are always anonymous.

This site is also protected by Google reCAPTCHA, which helps us prevent spam and fraudulent submissions. Google’s use of this data is subject to the Google Privacy Policy and Terms of Service. You can manage or disable cookies at any time through your browser settings.

Your rights under UK GDPR

You have several rights over the personal information we hold about you. These include:

The right to be told what information we hold about you and why
The right to access a copy of your personal information
The right to ask us to correct anything that is wrong or out of date
The right to ask us to delete your information where there is no good reason for us to keep it
The right to ask us to restrict or object to how we use your information
The right to withdraw consent at any time where consent is the basis for our processing
The right to ask us to transfer your information to another organisation where this is technically possible

To exercise any of these rights, please get in touch with us using the details at the bottom of this page. We will respond within one calendar month and there is normally no charge.

How to make a complaint

If you are unhappy with how we have handled your personal information, please tell us first — we’d much rather hear from you so we can put things right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent body for upholding information rights. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or the law. When we do, we’ll update the “Last updated” date at the top of the page. We encourage you to check back occasionally so you’re aware of any changes.

Contact us

If you have any questions about this Privacy Policy, or you’d like to exercise any of your rights, please get in touch. Email us at info@ashcroftnursing.co.uk, call our team on 01274 862053, or write to us at Ashcroft Nursing Home, Cleckheaton, United Kingdom. We’re always glad to help.